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News, advice, articles and reviews of small businesses and freelance careers

A Small Business Blog

A Small Business Blog and Small Business Tips Related to Growing, Marketing and Managing a Small Business.

Small business blog for small business owners, includes resources for businesses, small business grants, business plans, business letters, daily business tips, online marketing advice and information. Learn ideas for your small business.

7 Mistakes that Can Cost You Money

Many webmasters work very hard on their websites, but they often overlook glaringly-obvious mistakes that may be costing them sales or potential customers. Here are what we consider the Top 7 such mistakes...

1. JavaScript Navigation

Many website visitors now have JavaScript turned off or disabled in their web browsers, due to ever-increasing security concerns. If you are using JavaScript in your navigation menus, some potential customers may be unable to navigate your website. More often than not, this means that potential customers will click away and turn to a competitor. In addition to avoiding JavaScript navigation, you should also avoid using JavaScript in the ordering process. Ordering systems that require JavaScript to function may also result in your customers being unable to purchase, and going somewhere else instead!

7 Mistakes that Can Cost You Money
Green Marketing

For small-business owners, creating and implementing effective marketing strategies can be an uphill battle. The question always becomes: What kind of strategies should you employ to grow your business and are they going to work?

So when a Miami Herald reader recently asked BizBytes whether green marketing strategies could help grow their small business, I turned to D. Steven White, professor of marketing at the University of Massachusetts at Dartmouth and interim director of its Sustainability Studies Program.

What is green marketing anyway?

According to American Marketing Association, it is defined as the marketing and promotion of products and services that are environmentally safe. reen marketing for small businesses is really about introducing green products and adopting sustainable practices to differentiate yourself from your competitors.

Green Marketing
Potential Help for Small Business

More than a dozen programs aimed at spurring hiring among small businesses have been introduced or proposed. They include:

-- Under the Recovery Act, the government raised the maximum guarantee for Small Business Administration loans and temporarily suspended fees charged to business owners. Money in that program ran out in the spring and the Obama administration is pressing Congress to approve an extension.

-- As part of the new HIRE Act, business owners get a tax cut on their share of payroll taxes for hiring unemployed people. They get another cut if they keep the employees for a year.

-- The administration is proposing to eliminate all capital gains taxes on small-business investments as well as to extend provisions allowing them to deduct the cost of capital expenditures and write off certain investments.
Enticing Purchasers - Closing the Sale

Compelling customers to take the final step from browsing to purchasing is not always an easy transition. Marketers and entrepreneurs who have studied purchasing habits have found that the following enticements can help encourage potential customers to take the final step to purchase...

Enticing Purchasers - Closing the Sale
Small Businesses Less Important in High Tech

Small businesses are much less important in technology-intensive industries than in the rest of the economy.

They account for a slender portion of high tech sales. A recent report by the National Science Foundation indicates that, in 2008, businesses with between 5 and 499 employees accounted for 11 percent of sales of companies that conduct research and development.

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Reach Your Target Market with Email Marketing Software

While many businesses are starting to recover, the real estate market has not rebounded quite as well or as quickly. Let email marketing software help give you the boost you need. With automatic emails, newsletters and announcements, you can reach your target market with little effort or expense.
How Email Marketing Can Help Your Franchise

During harsh economic times, the internet can become a key component in the sustainability and success of your franchise. Through email marketing software, you can produce individualized emails, newsletters and coupons to increase franchise awareness and sales. With pre-made templates that allow you to quickly produce the emails you need, you can reach a wide target market with very low costs and a high return on investment.
Let Email Marketing and Email Newsletters Help Grow Your Association

Growing membership is an integral part of a successful association. With the aid of email marketing software, you can not only reach new potential members but also maintain an interested and excited membership that keeps renewing each year. Through personalized emails and newsletters, you can provide a successful membership campaign without breaking your budget.
Email Marketing Benefits for Religious Organizations

By embracing technology and using it to their benefit, religious organizations can remain a vital and important part of their parishioners' lives through email newsletters, notices, and reminders.
How Email Marketing Can Increase Tickets Sales

With email marketing software, sports and recreation facilities can reach their entire database of previous ticket buyers without increasing their marketing staff or budget.